Premier League: Liverpool have broken another record in America as enormous growth solidifies

FSG's strategy to grow the Liverpool FC brand in the United States is paying off in multiple ways.

A Roberto Firmino first-half goal proved enough to stretch Liverpool’s unbeaten record to 38 league games against Tottenham on Saturday evening. As a result of the victory in north London, the Reds have now made the best-ever start to a top-flight season in any of Europe’s top five leagues, amassing 61 points from a possible 63 on offer from their first 21 matches of the campaign. You can buy Premier League Tickets from our website, around the world to enjoy its terrific performances.

Intriguingly, Liverpool’s victory over Spurs was also the most watched match on NBC Sports in over a year, further indicating that the Reds’ support in the US is growing at speed. 1.25 million people tuned in to watch the game, the most since 1.36 million watched Arsenal beat Manchester United at the Emirates last season.

Liverpool have previously played in front of 55,000 in North Carolina, 52,000 in New Jersey and 101,000 in Michigan, and returning to the States has often made perfect sense from a commercial point of view, with the game growing at a rapid speed there.

The Reds also hired Kate Pratt, formerly of Madison Square Garden, as Head of Sales for the Americas in autumn last year, as the club's determination to earn more revenue in the USA and beyond became increasingly strong.

Liverpool chief executive Peter Moore told Yahoo

Speaking on the US market, Liverpool chief executive Peter Moore told Yahoo Finance in 2019: “When we look at the engagement of our US fanbase, it's our fastest growing market in the world. Going there and playing is one thing but we need to have 24/7 engagement with the US market.”

There is no doubt that Liverpool are a big draw when they visit the US, but given these impressive viewing figures, it is clear that they are quickly establishing themselves as the number one Premier League team in the country.

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